Apple’s ambitious mixed reality (MR) headset has been delayed to the end of 2023, signaling a decreased confidence in its potential market appeal. The news was first announced by Bloomberg, who cited sources familiar with the matter.

The announcement of Apple’s MR headset was first made in 2017, and the device was slated to launch sometime in 2020. The headset was expected to combine virtual and augmented reality technologies, appealing to gamers, business professionals, and more.

However, the company’s confidence in the product’s market appeal appears to have waned. According to Bloomberg, the original plans for the headset have been scaled back and the device has been delayed until late 2023.

Why the sudden change of heart? There are a number of possible reasons. The pandemic has had an effect on many aspects of the tech industry, and Apple may have decided that the market isn’t ready for an expensive mixed reality device. Additionally, competitors such as Sony’s PlayStation VR and Facebook’s Oculus Quest may have given the company pause.

Another possible factor is the launch of Apple’s ARKit and AR glasses. The company has been aggressively courting developers for the products, and may have decided to focus on the lower-cost, and lower-risk, AR products.

The news of the delay has been met with disappointment from the tech community. Many were looking forward to seeing what Apple could bring to the table, with its combination of sophisticated hardware, user-friendly software, and creative marketing.

It’s unclear what the delay means for the future of Apple’s MR headset. It could mean that the product is dead, or it could mean that Apple is taking its time to ensure the device meets its high standards. Either way, the tech world will have to wait several more years to see what Apple has up its sleeve.